Success in commercial real estate demands that brokers prospect on a consistent basis, no matter how long they've been in the industry. And successful, consistent prospecting requires a simple process and an easy system.
Apto gives brokers the tools they need to prospect efficiently and connect with the right people at the right time with the right information. No need to spend a lot of time preparing or researching—we put your information to work so you're focusing your energy in the right place. By allowing you to strategically segment your data, you can keep in touch with past clients, talk to high probability contacts, and connect with new leads who need your services.
With this feature, you'll find all your relationship details in one place, helping you make connections quickly and win more business. Create groups in your CRM, such as past clients, retail tenants, industrial property owners, etc. Then when it's time to prospect, you can choose a strategic segment to work through. You have an easy call list with the relevant information right there: including properties owned or leased, deal involvement, needs expressed, past engagement activities, prior conversations, and more. Once the call is done, quickly log the call and record any outcomes or notes. Then move on to the next.
Prospect and win deals with visual, interactive tools to analyze your market. Mapping functionality lets you turn location-driven observations into action with smarter call lists and deeper insights. Start by drawing a polygon around the neighborhood you want to call into, then filter by whatever criteria you need and get a ready-made call list of those people.
Create strategic lists that allow you to prospect or market your deals with ease. These can be related to a variety of criteria, from contact types to property or comp information. Create a list of investors in a certain city, or owners in a specific neighborhood. Filter by market, submarket, property type, expiring leases, loan maturity—whatever makes sense for your business. Create and save these lists so you can come in each day and start prospecting, no prep or research time required.
If you want to track prospecting activity across your team, you can customize team dashboards just for that. Combine whatever reports you want into one centralized dashboard so you can always have visibility into team performance. You can stay focused on the end goal by including commission by broker, or you can create a dashboard for calls by broker, meetings scheduled, and other prospecting-oriented metrics.
Yes, your data is securely consolidated and connected in one place. And then some. But we're not just a CRM—we've built sales tools so that your data is organized the way you think and applied the way you work.
Apto's venture capital backing means we get to invest heavily in product development. We devote serious resources to our product and make ongoing improvements based on broker input.
Our founder was a CRE broker for more than a decade, but that's not why we say we're by and for brokers. We are deeply engaged in continuous customer feedback and improvement for every new feature we release.
Apto is trusted by nearly 10K brokers. Our customers estimate that using Apto helps them save nearly six hours a week—an average of 295 hours per year. They also report a 610% annual ROI from their purchase.
I wouldn't be able to do the amount of prospecting I currently am without Apto, and I’ve created a lot of new business opportunities for myself. For example, when I get a new listing, the first thing I do is pull up Apto’s mapping tool and see who the neighbors are. I then make call lists of owners in the area and parlay some appointments off that.Read more
Associate | Rein & Grossoehme
For a tenant rep broker, prospecting is everything and Apto is a key component of that. Apto allows us to easily find and target the companies who can benefit from our services most. It is our responsibility to bring value to clients—and from a prospecting standpoint, it is vitally important to know who can benefit most.Read more
Associate / Newmark Knight Frank
Now that I use Apto, I can be much more systematic and efficient in how I approach prospecting. I’ve become 60% more productive. From a numbers standpoint, I know how long it took me to make 100 calls before, and I know I can do it in less than half the time now. It’s also great having the context I need on hand. I like to say that cold calls are now familiar calls.Read more
Principal Broker / Commercial Northwest