Apto Announces New Property Websites and Improved Mailchimp Integration to Help Commercial Real Estate Brokers Market Properties Faster, More Efficiently
DENVER (April 18, 2019) — For many commercial real estate (CRE) brokers, creating marketing materials for a property is time-consuming and frustrating. Even with the technology in place to create websites and brochures, brokers are required to enter details over and over, at the risk of missing something or making mistakes, not to mention time lost to fussing with the formatting.
And what about those off-market deals that can be sold, but for which brokers don’t necessarily have the budget or time to create materials to showcase the properties?
Apto Property Sites, now available from the commercial real estate industry’s leading broker CRM, solves both problems. Apto Property Sites lets brokers create presentation quality websites instantly, straight from property and listing data stored in Apto. Property Sites uses a sleek template that puts all the right information in the right place, eliminating any dual data entry requirement, and includes a lead capture form to make sure every inquiry gets recorded back in Apto for immediate engagement and tracking.
“Seriously,” says Russ Duncan of the Apto product team, “you just select listing or property information from inside the Apto CRM, click a button and it becomes a website. The address, your contact information, pictures of the property — all the relevant details propagate nicely to an attractive, custom website. Simple, straightforward, no fiddling required, although if you want to make any changes or manual edits to the websites, you can.”
For each property website created using Apto Property Sites, a unique website URL is generated. The URL, as a link, can be distributed to top prospects or posted on listing sites. Every inbound lead gets logged and centralized in Apto as the broker’s system of record.
“That means you can move seamlessly from prospecting to marketing to close within one property information, listing information and deal management system,” Duncan says.
New and Improved Mailchimp Integration for Seamless Email Marketing
Related, Apto today announced the company has enhanced its existing Mailchimp integration to allow commercial real estate brokers to send marketing emails straight from Apto, where brokers using the Apto CRM already keep everything organized.
With the enhanced integration, Apto users can send Mailchimp campaigns to targeted groups of prospects from within Apto. Users do need a Mailchimp account as well, but they can send emails from the Apto CRM without clicking into Mailchimp in another tab and without having to export contacts from Apto into Mailchimp. (Apto integrates with other email service providers as well.)
As a result, email marketing becomes faster and more efficient, with prospecting that’s more strategic and streamlined since emails can be customized for targeted segments created within Apto. What’s more, prep time is reduced as is the likelihood of making mistakes while exporting data from Apto into Mailchimp.
“It’s all possible with one platform,” Duncan says, “the Apto CRM.”
Apto, the commercial real estate software company, is the #1 CRM and deal management platform for commercial real estate brokers, with more paid users than any other service. Apto was built by and for brokers to help them manage contacts, properties, listings and deals from anywhere on any device.
Apto customers include thousands of independent brokers around the world, as well as multinational brokerages CBRE, JLL, NKF, Cushman & Wakefield and others. Headquartered in Denver, Apto is one of the fastest-growing private companies in the U.S., as ranked by Inc. magazine three years in a row. For more information, visit https://www.apto.com/.
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