A CRM is a customer relationship management system, designed to organize contact information and other data to make you more efficient.
When it comes to commercial real estate, that means it should contain data such as contact names and details, property information, listings, comps, and more. Your CRM should centralize this information, organize it in a way that makes sense for you, and connect each data point so that it’s easy to act on. For example, a tenant rep should be able to pull a list of companies with leases that expire in the next year or two and then target those contacts.
In other words, a CRM for commercial real estate should organize all your information the way you think, and apply it the way you normally work to save you time and effort. There are generic CRMs out there, but in such a specialized business, it’s important to find a tool that’s built for your workflow.
To help brokers understand this technology, we’ve laid out a guide that covers common considerations, tips for evaluating technology, ways to encourage team adoption, and more.