With the holidays and end of the year fast approaching, you’re probably preoccupied with closing out deals, buying gifts for family and friends, and planning for next year. But, if you do have some time off at the end of the month, we hope you can relax and recharge.
If you’d like to use some of that time to brush up on best practices for success in the new year, check out our countdown below of the ten most-read Apto blog posts this year. A big thank you to all of you for being loyal subscribers, and we look forward to another year of sharing knowledge and experiences to make you the best broker you can be!
As everyone knows, commercial real estate is all about relationships. Whether you’re trying to get a new client to sign, or checking in with an old one to see what they might need, it’s important to stand out from other brokers and stay top of mind. We’re not here to say that golf isn’t a good way to show your clients that you want to go above and beyond to make them happy, but there are certainly other ways to do so while differentiating yourself from your competitors. We’ve rounded up a list of seven ways to woo your clients, besides cliché golf outings.
Last year we published 6 commercial real estate podcasts you should be following. While these are still great ones to give a listen, we’ve rounded up four more that we think commercial real estate professionals would benefit from. From interviews with commercial real estate brokers and tech executives on the state of the industry, to best practices for CRE investing, to useful and unique sales tactics, we hope there’s something on this list for everyone.
Okay, we know it’s not summer. So we’ll say this instead: just because you’re on vacation for the holidays doesn’t mean you can’t brush up on your real estate skills. And, doing so doesn’t have to be work—it can be fun. Whether you’re at the airport waiting to board a flight to visit family for the holidays or in between property tours with a few minutes to spare, we’ve rounded up a list of ten addictive real estate video games you can play on your smartphone.
Your website is likely the first place a potential seller or interested tenant will go to find out more information about your brokerage and the services you offer. According to HubSpot, visitors spend 15 seconds or less on your website, meaning you only have so much time to grab their attention and hopefully convert them into a new client. We’ve come up with a list of six tips for making your brokerage website better, using examples from real brokerages who are currently killing the website game.
A lot of you have probably figured out—or at least started thinking about—your New Year’s resolutions. But whether you have or you haven’t, maybe you could still use a little inspiration or wisdom from brokers for next year. Here are a few of our favorite quotes from commercial real estate brokers we’ve talked to over the years. From tips for brokers still breaking into the business to perspectives on technology and secrets to success, we hope you find something valuable to take away.
Commercial real estate brokerage is a relationship business, and relationships are built on trust and rapport. When it comes to prospects and clients, the trust comes from knowing your stuff, showing your stuff, and ultimately doing your job well. The rapport comes from that little something extra. How do you go above and beyond for clients? While brokers should never really stop prospecting, you need to put in time and effort to impress your clients and maintain those relationships so the next time they need a broker, they call you. Here are some ways to build strong rapport.
If you’re not actively prospecting for new business as a commercial real estate broker, then you’re falling behind. We hear it over and over from the top brokers in all markets and specialties. It’s great to not have to rely completely on prospecting, but at the end of the day, you always have to think about your long-term pipeline. To keep your pipeline full and your business moving forward in some way, you have to keep meeting new people. Here are some of our favorite resources to inspire and guide your prospecting efforts at every stage of your career as a commercial real estate broker.
While not yet the industry standard, more and more brokerages and CRE professionals are starting to use Instagram to build their brands and grow their businesses. We’ve rounded up five accounts—from actual brokerages to multimedia companies—that we believe are using the platform to connect with the industry in unique and engaging ways.
Beth Azor, a 33-year veteran of the commercial real estate industry, shares why it’s more important than ever to be prospecting. Most sales agents/commercial real estate leasing agents do a lot of email blasts, and that’s not enough. You must also meet with and call your prospects. Check out this list and learn some new ways to prospect that you might not have thought of before.
1. 8 tips for commercial real estate brokers to tap the power of social media for business marketing
If PR is a prime strategy to raise your profile in the market—think speaking engagements, community relations and attention from third-party media—social media can be a powerful complement to build relationships and enable others to spread the word on your behalf. The downside is negative feedback exposed widely, which can set back your marketing efforts. The upside is the opposite: a multiplier effect for positive interaction, with the information and conversations shared with many more people than through one-off interaction. If you’re prepared for the interaction and accept the risk, here are 8 tips to make the most of social media.