Blog Archive

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Best Practices for Commercial Real Estate Experts: How to cut your prospecting time in half (and get more clients) with CRE tech
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Do you dread prospecting because it takes up so much of your time (which you could be spending on more lucrative activities)? To prospect effectively, you need as much information as possible to gain insights into prospects and what they need. But, researching this information can take hours. And, you might save the details in […]

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Year in review: 2019 Apto product roundup
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2019 has been an innovative year here at Apto. Commercial real estate brokers shared some of the biggest frustrations they face on a daily basis in their business, like tedious tasks that waste time and energy. We listened to that feedback and figured out new ways to make a broker’s life easier.  From interactive property […]

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Why you might want to share your CRE data with your team
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When you’re talking about commercial real estate data, you could be talking about the address or square footage of a property, a listing, a client’s phone number, assorted financial metrics, ownership details, the number of cold calls you made last week, or even a prospect’s favorite football team. It’s the foundation of your business, and […]

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The 7 best Apto blogs of 2019 (so far)
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It’s hard to believe it’s already August. That means we’ve posted over seven months’ worth of best practices, product updates, and industry news to our commercial real estate blog so far this year. And, if we do say so ourselves, there are some really good articles we think you’d get value out of. Since that’s […]

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How these 8 brokers use technology to get ahead
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We take a lot of pride in helping our customers manage their client relationships, properties, listings, and deals. Apto is the #1 CRM & deal management platform in the industry, and our software is trusted by nearly 10,000 brokers. We are proud to report that our customers see a 610% annual return on investment (ROI) […]

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Are you good at email? Here’s how to be a little bit better.
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When you think about the communication methods you use in your professional life, face to face is still the most important for commercial real estate brokers, followed by the trusty phone call. But then it’s email. Being efficient and communicating your message clearly and succinctly doesn’t just save you time and energy, it saves your […]

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Why you can never stop prospecting, and how to do it at every stage of your career
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If you’re not actively prospecting for new business as a commercial real estate broker, then you’re falling behind. Brokers who are only a few years into the business understand this inherently. Building a book of business takes a long time, so in the early years, it might feel like your job is ALL prospecting. But […]

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Catch up on the Great CRE CRM Debate
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Rod Santomassimo at The Massimo Group, the premier commercial real estate coaching and consulting organization, recently hosted The Great CRE CRM Debate, and we were honored to be one of the four companies who participated. It’s no surprise that hundreds of commercial real estate professionals joined to hear about commercial real estate CRMs. A CRM […]

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We’ve reached the CRE tech tipping point. Here are 8 lessons learned along the way.
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This article was initially posted on GlobeSt.com. It’s been a generation coming, and in the past five years we’ve seen the pace accelerate. Now, it’s crystal clear: for commercial real estate technology, including automation across a variety of applications, we’re past the tipping point. The era of adoption is upon us. The effects are acutely […]

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4 myths about commercial real estate brokers—debunked
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Commercial real estate brokers get a bad rap sometimes. They can be seen as pushy and aggressive, or borderline unethical. If you’re a potential prospect, you might get hounded by calls and visits from brokers. If you’re a broker, you could find yourself on a team so competitive you’ll have leads stolen right out from […]

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15 video marketing resources for commercial real estate marketers
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According to the latest “DNA of #CRE” survey, 50% of CRE marketers use videos or 3D tours for property marketing. Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type […]

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The broker’s quick guide to instilling accountability in your team—and yourself
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Everyone manages someone. Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day. As they say in commercial real […]

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