Blog Archive

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Why you might want to share your CRE data with your team
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When you’re talking about commercial real estate data, you could be talking about the address or square footage of a property, a listing, a client’s phone number, assorted financial metrics, ownership details, the number of cold calls you made last week, or even a prospect’s favorite football team. It’s the foundation of your business, and […]

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The 7 best Apto blogs of 2019 (so far)
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It’s hard to believe it’s already August. That means we’ve posted over seven months’ worth of best practices, product updates, and industry news to our commercial real estate blog so far this year. And, if we do say so ourselves, there are some really good articles we think you’d get value out of. Since that’s […]

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6 tips for a better brokerage website
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Commercial real estate professionals are spending more and more time on their smartphones and computers as technology’s role in commercial real estate continues to grow in importance. But we’re not here to tell you that you just need a CRM to stay competitive in today’s industry. We’re here to get back to basics and talk […]

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Broker expert perspectives: Modern technology and marketing strategies to stay competitive in CRE
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It’s easy for me to sit here and say that it would behoove every commercial real estate broker to implement a CRM. CRMs not only provide a foundation for staying organized, but also help companies maintain the competitive edge in today’s rapidly changing industry. However, my opinion only means so much. What about the people […]

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5 Instagram accounts every commercial real estate broker should be following
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While not yet the industry standard, more and more brokerages and CRE professionals are starting to use Instagram to build their brands and grow their businesses. We’ve rounded up five accounts—from actual brokerages to multimedia companies—that we believe are using the platform to connect with the industry in unique and engaging ways.

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How these 8 brokers use technology to get ahead
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We take a lot of pride in helping our customers manage their client relationships, properties, listings, and deals. Apto is the #1 CRM & deal management platform in the industry, and our software is trusted by nearly 10,000 brokers. We are proud to report that our customers see a 610% annual return on investment (ROI) […]

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Why you can never stop prospecting, and how to do it at every stage of your career
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If you’re not actively prospecting for new business as a commercial real estate broker, then you’re falling behind. Brokers who are only a few years into the business understand this inherently. Building a book of business takes a long time, so in the early years, it might feel like your job is ALL prospecting. But […]

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The absolute best time to ask for a referral and exactly what to say
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We all know that referrals are one of the best ways for commercial real estate brokers to get new business. You should never completely rely on referrals or repeat business, but it can be a big boost for your career over time if you perfect the art of the referral request. Happy clients should be […]

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5 creative ways to be the broker your clients will never forget
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Commercial real estate brokerage is a relationship business, and relationships are built on trust and rapport. When it comes to prospects and clients, the trust comes from knowing your stuff, showing your stuff, and ultimately doing your job well. The rapport comes from that little something extra. How do you go above and beyond for […]

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15 video marketing resources for commercial real estate marketers
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According to the latest “DNA of #CRE” survey, 50% of CRE marketers use videos or 3D tours for property marketing. Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type […]

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The broker’s quick guide to instilling accountability in your team—and yourself
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Everyone manages someone. Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day. As they say in commercial real […]

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How commercial real estate brokers can write better mass emails
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Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy. It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come […]

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