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5 LinkedIn groups every broker should join

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fre-sonneveld-28484-unsplashLinkedIn is an important social media platform for brokers. It’s a place to tout your professional accomplishments, stay in contact with your network, and form new relationships.

But beyond simply checking messages every few days, top brokers work to develop a presence on LinkedIn’s most important CRE groups. LinkedIn has tons of industry specific groups, and CRE is no exception. So whether it’s engaging with power players in your market or finding the perfect place to post listings, every broker should build a presence on these five groups.

1. Commercial Real Estate Referral Network

This group should be every broker’s first stop on LinkedIn. With over 21,000 members, the Commercial Real Estate Referral Network is a goldmine for brokers looking to share experiences, trade referrals and connect with other professionals in the industry.

It could also help you land your next deal. Unlike many groups on LinkedIn, here you can post your listings and help interested buyers discover new financing options.

2. Building Owners and Managers Association International (BOMA)

When it comes to office sector networking, look no further than BOMA. This group’s members own or manage more than nine billion square feet of office space across North America. Taken together, that represents 80% of all the office space on the continent.

Whether it’s leasing practices, the newest technologies or the latest market trends, expect conversations here cover to everything office. BOMA boasts over 80,000 members, many of whom are leaders in their markets, so add your name to the list and start learning new strategies while forging important connections.

3. Urban Land Institute

With over 66,000 members, ULI’s LinkedIn group is one of the largest in the industry. Just like the organization, this group focuses on using land responsibly and creating sustainable communities across the globe.

This is a must-join group for everyone who wants to keep on top of the latest sustainability insights in the industry. It’s also a great place to have interesting discussions with CRE professionals all over the world.

4. International Council of Shopping Centers – ICSC

With RECon 2018 just around the corner, there’s never been a better time to join this group (the convention runs from May 20-23, so this may need to be updated depending on when it’s published). Retail real estate is evolving like never before, and the ICSC group is the perfect place for brokers who deal with multi-retail spaces to stay up to date on industry trends.

More than 60,000 members from over 100 countries contribute to this group, making it the ideal place to network while learning about the latest developments across the retail landscape.

5. NAIOP, the Commercial Real Estate Development Association

Whether you’re a broker, developer or other CRE professional, this group offers something for everyone. NAIOP’s LinkedIn group connects more than 27,000 industry professionals working in office, industrial and mixed-use real estate. That makes it one of the most diverse CRE groups out there, and it’s a great place to learn new ideas while meeting professionals from all over the industry.

NAIOP is also one of the strongest advocators in the industry and consistently pushes for legislation that creates jobs for its members. Join this group to network with a diverse group of CRE professionals and learn how impending legislation could impact the industry.

LinkedIn is a critical tool for every broker. But beyond just building a strong profile, up your game and participate in the industry’s most important groups. Doing so will teach you new strategies and strengthen your network. And who knows, it might just lead to your next big deal.