According to the latest “DNA of #CRE” survey, 50% of CRE marketers use videos or 3D tours for property marketing.
Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?
Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos. That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.
Top brands like Four Seasons, Starwood, St. Regis, Banyan Tree, JLL, CBRE, Hodges Ward Elliott and more top brands work with Barnes Creative Studies for production needs like property videos, virtual reality, drone panoramic images, drone mapping, asset marketing, and much more.
DroneBase provides professional drone services for projects around the world, including aerial photography, videography, mapping, and data collection. They have enterprise clients worldwide in various industries, including commercial real estate.
PhotoFlight offers drone photography and full video tours, which can include both drone and interior video. This type of video is ideal for commercial properties and is logically sequenced to show the property layout and its proximity to any nearby amenities.
Invision Studio (formerly 360 Virtual Visions) was founded in 2009 with the goal of providing a revolutionary solution for visually marketing properties and businesses. The company is one of the premier providers of ultra-high resolution 360 virtual tours, architectural photography, real estate photography, and aerial drone photography.
Matterport is the world leader in immersive 3D technology, offering a platform for consumers and professionals to easily capture, edit, and share 3D models of physical spaces. These navigable virtual tours are presented in Matterport’s proprietary photo-realistic digital media format.
Virtual 360 Productions is a full-service virtual tour provider, specializing in high end, interactive virtual tours. They take care of shooting the virtual tour on location, executing all production and design work, and implementing the virtual tour on your website.
Video editing tools
A great tool for beginners, Animoto’s award-winning online video maker makes it easy for anyone to drag and drop their way to powerful and professional marketing videos. Create videos in minutes with their online video editor and then use those videos in ads and promotions on social media platforms like Facebook, Instagram, and YouTube. No video editing experience required.
Camtasia is a software suite for creating video tutorials and presentations directly via screencast, or via a direct recording plug-in to Microsoft PowerPoint. Camtasia consists of two major components: Camtasia Recorder for capturing screen audio and video and Camtasia Editor that provides enhanced video processing, production technology, an innovative library, and stock videos and other creative assets to help you create more polished, professional videos.
Filmora is a video editing software service built for casual users or beginners who don’t necessarily need all the bells and whistles, and who simply want to focus on the task of creating and editing videos. With the capability to support editing of videos at up to 4K resolutions, the video editing software is described as very affordable, equipped with both video and audio tools, and provides users many opportunities to apply effects, styles, and customization into their videos.
Instagram has made video marketing more accessible for small businesses, thanks to Instagram Stories, Instagram Live, IGTV, and posting Instagram video posts to your feed. You have the option to shoot videos directly in the app, or you can upload a pre-recorded video from your camera roll. You can add filters and captions before you publish, but keep in mind Instagram videos are limited to 3-60 seconds, depending on post type.
Magisto is a powerful video creation and marketing platform for entrepreneurs, marketers, and business owners. Their video editor uses artificial intelligence to analyze uploaded footage to detect faces, objects and speech, track motion, and classify different types of audio. Their algorithms take a virtual look at all of the video and photographs you upload for your movie and breaks down analysis on three levels—visual analysis, audio analysis, and storytelling.
Videolicious is a leading real estate video creation solution, with millions of users—including leading real estate franchises. The quality and ease is so high that the world’s biggest media brands use it. Their platform gives agents a fast and easy way to create powerful marketing videos, supported by a robust video literacy program led by their expert team.
Custom commercial real estate videos
No time to record and edit your own videos? No worries—these commercial real estate media platforms can help you create customized commercial real estate videos to take your marketing to the next level.
Connect Media is a commercial real estate news and information platform that also offers marketing solutions. Whether it’s a full-length video or a cut for social media, Connect Media can shoot, script, and edit your next video. Complete with highlight reels, interviews, office-life footage, and more, this company has a range of options you can showcase across all of your platforms.
inMotion Real Estate Media is a commercial real estate marketing agency that provides marketing and creative solutions to leading real estate companies. Their custom real estate videos provide a rich and engaging experience that is sure to leave an impression. The final production consists of full motion video that is outputted both on DVD and as a web-ready video that can be embedded on any website, sent via email, or shared on social media.
Rise Media understands that success in the real estate arena is all about results. They provide photography, videos, copywriting, and marketing content that truly inspires. Their team of video professionals will collaborate to come up with a creative video to really engage a wider audience, and evoke emotion. Rise Media’s custom videos can be for a specific property, a development, or a branding video for an entire company.