blog post

15 places to find once-in-a-lifetime clients

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aspen-food-wine-classic-320-213Commercial real estate brokers spend a lot of time on small but dependable deals—do enough of those consistently well, and you’ve earned yourself a healthy living.

But every once in a while, a lucky broker lands a huge client: one that has an appetite for snapping up commercial properties, perhaps, or needs help moving those they’ve already got. Ask them about those clients, and they may simply say, “I was in the right place at the right time!”

Part of that is just luck, of course. You may be lucky enough to have a big client randomly sit next to you at your local sports bar. Or you can be the one who randomly sits next to them, wherever they happen to be.

For fun, we’re sharing the big-ticket annual events that draw the world’s most influential crowds—the philanthropists, tech investors, art collectors, celebrities, media moguls, entrepreneurs, and billionaires who have the power to make big business deals happen.

Happen to be in the neighborhood for any of these? Well, there’s no harm in dropping by!


  • Concours d’Elegance, Pebble Beach, California, August 26, 2018. You can still grab tickets to the 2018 auto show, which start at $325 for general admission or $825 for VIP Club d’Elegance access. The prestigious Patrons Patio ($2,500/ticket) and Chairman’s Hospitality at the Lodge ($2,750/ticket) are sold out until next year.
  • Art Basel Miami Beach, December 5-9, 2018. Come here to view the best selection of modern and contemporary art from over 250 galleries around the world. Be in the area early and you can bump into invite-only crowds on Wednesday’s Private Day.
  • Super Bowl in Atlanta, Georgia, February 3, 2019. Snag tickets now for next year’s event, starting at $5,000 for 100, 200, and 300-level tickets plus a pregame party, or $17,500+ seats at the 50 Yard Line. VividSeats also has tickets starting at $3,594 each.
  • Masters Golf Tournament in Augusta, Georgia, April 11-14, 2019. It’s too late to apply for tickets to the 2019 event, but you can put your name in for the 2020 ticket lottery when it opens up next spring. Even if you don’t score tickets, you can hang out at the eateries, from Hooters to Waffle House, on Washington Road.
  • TED Ideas Conference in Vancouver, British Columbia, April 15-19, 2019. The 2019 conference, Bigger Than Us, is already sold out, and you’ll need to apply to attend when the 2020 event opens up. Or just set up shop at the Starbucks next to the convention center that week to mingle with attendees over a latte or two.
  • Christie’s and Sotheby’s Spring Art Auctions in New York, May 2019. Sotheby’s auctions are free and open to the public, and you’re not obligated to bid. Both Sotheby’s and Christie’s host free pre-auction viewings which anyone can attend.
  • Kentucky Derby in Louisville, Kentucky, May 4, 2019. Sign up to be invited to the 2019 ticket sale, and be one of the lucky 10,000 to score a seat at Churchill Downs.
  • Berkshire Hathaway Annual Shareholders’ Meeting in Omaha, Nebraska, May 4, 2019. Warren Buffett’s annual event, nicknamed the “Woodstock for Capitalists,” draws a powerhouse crowd—and you only need to hold one share of stock (about $200) to attend. Check out this year’s meeting guide for a taste of what it’s all about.
  • Aspen Food & Wine Classic in Aspen, Colorado, June 14-16, 2019. Hosted by Food & Wine Magazine, this premier event brings together exquisite wine tastings and world-class chef demonstrations.
  • Allen & Company Sun Valley Conference in Idaho, July 2019. This invite-only annual conference, put on by investment bank Allen & Company, draws business leaders and dignitaries from across the globe, and has been nicknamed the “summer camp for billionaires.” It’s tightly closed off to the public, but there’s nothing stopping you from being in town that same week.



  • World Economic Forum Annual Meeting in Davos, Switzerland, January 22-25, 2019. Arrive in style with a helicopter and your warmest snowsuit. You’ll need a special invite to join the world leaders, intellectuals, and business titans congregating here—or invest in a $60K+ annual membership plus several thousand more for the ticket. And that’s just for starters. (See the full price breakdown here and here, from a few years ago.)
  • Wimbledon in London, England, July 1-14, 2019. To score tickets to one of the most famous tennis championships in the world, you can sign up for the public ticket ballot, line up to buy premium tickets on the day of the match you want to see, or purchase tickets the day before via TicketMaster.