Our story begins like those of many other tech startups: our founder, Tanner McGraw, became frustrated with the lack of technology available in his industry and decided to do something about it. He was a commercial real estate broker for about a decade, made his own product during the Great Recession, received positive feedback from his team and peers, got VC funding, and invested in building out the product and company of his dreams.
So yes, we were built by and for brokers.
But what sets us apart, despite growing a sizable amount in a short period of time, is our deep commitment to the broker community. We still live our foundational principle: “created by and for brokers.”
But what sets us apart, despite growing a sizable amount in a short period of time, is our deep commitment to the broker community. We still live our foundational principle: “created by and for brokers.” Spending time with brokers, whether customers or not, is built into the processes and workflow of each department. We have varied and thorough channels to make sure we’re getting broker feedback in real time. Our product team in particular is dedicated to traveling around the country to spend time with brokers in their offices to get a real feel for their day-to-day.
We’re well beyond our humble CRM beginnings, but we’re still completely focused on our original mission—building tools brokers love.
Angela has been in the software business for a few decades now, having pioneered CRM in the 90s. She's held executive positions at Rally Software, Symantec, and NEON as well as founding two venture-backed technology companies.
Michael is an accomplished marketing leader with two decades of experience across technology startups and Fortune 500 companies. Prior to Apto, he led the marketing department at Placeable and before that, First Data. Michael received his MBA from Yale University.
Rok has over a decade of experience as a Sales Executive at best-in-class technology companies. Prior to Apto, he served as VP of Sales at Top Hat, where he led the company from $1M to $30M in revenue. He also held multiple sales leadership roles at Groupon.
Josh has over a decade of experience in operational roles, ranging across Fortune 500 to early-stage SaaS start-ups. He spent time in venture capital, investing in B2B software companies, and previously held roles within IBM's Merger & Acquisition Integration team.
Andrew has over 20 years of experience as a technology executive. Before joining Apto in 2018, he served as the VP of Engineering at NEON Enterprise Software. He also co-founded Clinical Resource Systems and was the Chief Technology Officer at LzLabs GmbH.
Josh is a serial product enthusiast with deep SaaS product management and delivery experience. Prior to Apto he served in various product roles at Welltok and Relativity, where he helped take the company from 15K active users to over 160K in three years.
We're proud to be backed by world-class venture capital firms and real estate experts.