John G. Gustafson
Commercial Real Estate Broker
John Gustafson has been involved in commercial real estate for 16 years with roles ranging from appraiser, developer, investor and broker. Currently focused on leasing and selling office and medical buildings in the Denver area, as well as representing tenants and buyers. John's listing inventory consists of over 40 properties for lease and 26 properties for sale at a value over $38 million. In addition, John currently works on 10-15 tenant/buyer rep assignments.
Step 1: Identify your pain points.
The biggest issue I had with previous CRMs was that none of them were customized for commercial real estate. For my listings, I wanted to be able to track activity, marketing and other aspects important with leasing or selling the buildings. I also wanted to keep track of my tenant/buyer rep deals and also any new opportunities. Just before partnering with Apto, I was using Outlook and numerous excel spreadsheets to track my business, which was a very inefficient process. I was only 3 days into my 30 day Apto trial when I decided to join the service.
Step 2: Organize your business.
Apto has allowed me to have all the details of my business contained in one platform that is easily customizable for my needs. I can easily create a report that show me exactly the status of each deal or even the last time I spoke with a client. The data that I am now tracking sets me apart from my competition, by being able to show my clients where deals are coming from as well as creating detailed lists of marketing activities. Basically, there are no longer deals falling through the cracks or clients being neglected.
"Many brokers tell me that I have more listings than anyone they know and how do I keep track of everything? The answer is simple – Apto! "
Step 3: Measure your results.
2012 was a challenging year due to the Grubb & Ellis bankruptcy and transitioning to a new firm (Newmark Grubb Knight Frank). In August 2012 I partnered with Apto and was able to finish the year strong. My 2012 production was an average year for me, but 2013 is looking to be a career year. My 2013 pipeline will have me matching my 2012 commissions by March and there are numerous medium to large deals projected throughout the year. Apto is allowing me to focus on deals that have the highest probability of closing as well as generating new leads for future production.
I consider Apto to be the most valuable resource for the success of my business. The more data I pour into it, the more valuable it becomes. In addition, the customer service provided is top notch as they are available at anytime to answer any needs. Also, there are regularly scheduled webinars that cover a variety of subjects with a question and answer session at the end.
"My business production has dramatically increased since partnering with Apto and my time is focused on closing deals and creating new opportunities. "
I would be happy to discuss Apto with anyone so feel free to contact me anytime at 303-260-4258 or firstname.lastname@example.org